PRODUCT RED - Home: Buy Red products from top brands, and help fight aids in Africa
Since its the holiday season and everyone is buying lots of stuff anyhow look in to getting (RED) gifts. You spend the same amount of money anyhow except this way some of the money goes to help people with HIV in Africa.
It's not charity*, its not supposed to be. It's just a way to do a little bit of good. (RED) is a business model, if we all favor (RED) products more companies will join (RED) and more money will go to people who need it.
A (RED) gift is not only a product from the top brands in America, its a statement to remind people to make a difference and care.
*If can afford to donate to charity you can donate to the cause directly through The Global Fund.